Marketing is often seen as a necessary evil, but we believe that the most profitable marketing we can do is right under our noses our current customers! The 80/20 rule suggests that 80% of our revenue comes from 20% of our customer base. We ask the question, if this rule is true, how much more profitable could a business owner be if they just marketed to their 20? The answer remarkably profitable! At fanplicity, we have a passion for developing strategic solutions to do just that, and we want to help as many business owners as we can optimize their revenue potential.