With 7 locations and growing in and around the greater Knoxville area, Jet's Pizza is in a very crowded space - pizza restaurants. We set out to help Jet's Pizza brand itself throughout Knoxville, Oak Ridge, Maryville, and more.
The first thing we did was installed iPad kiosks at every location in order to successfully capture fans of Jet's that walk through the door. Additionally, we created location-specific promotional material that would be given to every walk-in customer and handed out on every pizza delivery. The next phase was to dominate social media so we deployed our Engage Social Media Marketing platform that included an aggressive strategy of hyper-local social media dominance on Facebook, Google+, Twitter, and Pinterest. FanZooma now has more than 19,000 subscribers spread across the 7 Knoxville area locations and the program has been a raging success!